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Free Excel template for sales teams

SDR Weekly Pipeline Tracker

One simple sheet for activity, replies and meetings booked. Log the week, let the formulas do the math, and walk into every pipeline review with real numbers.

  • 4 tabs, ready to use
  • Auto-calculated rates
  • Opens in Excel or Google Sheets
Sample week
SDR-Weekly-Pipeline-Tracker.xlsx 

Week of 12 Oct

Goal: 5 meetings per SDR
SDRActivityRep.MtgStatus
Aarav
224Close
Meera
306On target
Rohan
152Behind
Sana
285On target
Reply rate16.7%
Meetings17 / 20
Goal85%
Try it before you download

Plug in one SDR's week and see the formulas work

These are the same calculations built into the template. Change a number and watch the rates, goal progress and status update.

This week's inputs

Sample numbers are pre-filled. Replace them with your own.

What the tracker shows

Calculated live, just like the Excel file.

0%of goal
Reply rate0%
Positive reply rate0%
Activities per meeting0
Meetings left to goal0
Close to goal
The weekly rhythm

A five minute loop your team will actually keep

The tracker works because the habit is small. Reps log a few numbers a day, and the manager copies one row on Friday.

  1. Monday

    Set the goal

    Add each SDR and a weekly meeting goal. Every row now has a target to measure against.

    Weekly Pipeline Tracker tab
  2. Tue to Thu

    Log the day

    Reps note calls, emails, LinkedIn touches, replies and meetings at the end of each shift.

    Daily Activity Log tab
  3. Friday

    Roll it up

    Copy the week totals into a new tracker row. Rates and status calculate on their own.

    Weekly Pipeline Tracker tab
  4. Next Monday

    Review and coach

    Compare activity with outcomes, pick one fix per rep, and check trends in the team view.

    Team Summary tab
Inside the workbook

Four tabs, each with one job

Click through to see what you enter and what the template works out for you.

WeekSDRGoalEmailsRepliesMtgsReply rateStatus
12 OctAarav515022414.7%Close
12 OctMeera514030621.4%On target
12 OctRohan512015212.5%Behind
You typeCalculated

Your weekly scoreboard

One row per SDR per week, with room for 60 rows and a team total at the bottom.

  • Enter goal, calls, emails, LinkedIn touches, replies, positive replies and meetings
  • Get total activities, reply rate, positive reply rate, activities per meeting and goal attainment
  • Color-coded status shows On target, Close or Behind
DayCallsEmailsLinkedInTotalRepliesMtgs
Monday143295520
Tuesday123085011
Wednesday1634106030
Week total631504025392
You typeCalculated

Fast end-of-day logging

A Monday to Friday grid for one rep, built so logging takes about a minute.

  • Type the rep's name and week start once, dates fill in themselves
  • Daily and weekly totals add up automatically
  • Copy the week total straight into the main tracker
SDRActivitiesRepliesMeetingsReply rateGoal met
Aarav780691314.8%87%
Meera840931921.4%127%
Sana840871617.6%107%
You typeCalculated

Reps side by side

Type an SDR name and the tab pulls every week they have logged into one summary line.

  • Compare activity, replies and meetings across reps
  • See goal attainment over the whole period
  • Prepare 1:1s without building a pivot table
MetricHow it is worked out
Reply rateReplies / Emails sent
Positive reply ratePositive replies / Replies
Activities per meetingTotal activities / Meetings
Goal attainmentMeetings / Weekly goal

Onboard a new rep in minutes

A built-in guide explains each tab and defines every metric, so nobody needs a walkthrough call.

  • Six setup steps in plain language
  • Clear definitions you can share in sales enablement docs
  • Status rules spelled out for the whole team
From effort to outcome

See where the week leaks

The tracker lines up activity, replies and meetings so the weak step is obvious. Here is the sample team week from the template.

Total activities
995
Calls, emails and LinkedIn
Replies
95
16.7% of emails sent
Positive replies
37
38.9% of replies
Meetings booked
17
85% of the team goal

Illustrative sample data from the downloadable template. Bars are scaled to show the shape of the funnel.

The four numbers that matter

Metrics built into every row

No formulas to write. Each metric answers a question you will ask in the weekly review.

Reply rate

Replies / Emails sent

Is the message and the list landing? A low rate points to targeting or copy.

Positive reply rate

Positive replies / Replies

Are the replies you get worth chasing, or mostly not-now and not-me?

Activities per meeting

Total activities / Meetings

How much effort each booked meeting costs. Lower usually means a tighter process.

Goal attainment

Meetings / Weekly goal

On target at 100% or more, Close from 60%, Behind below that.

Who it is for

Built for teams that want signal, not software sprawl

SDR and BDR managers

Run a consistent weekly review and coach each rep from the same set of numbers.

Founder-led outbound

Keep your own prospecting honest without paying for a full sales engagement platform.

RevOps and sales leaders

Get a lightweight team view of activity and meetings while you wait on CRM reporting.

Fill the top of the funnel

A tracker shows the work. ReachStream finds the buyers.

Give your SDRs verified, segmented B2B contact data so every call, email and LinkedIn touch you log reaches the right person.

Start free with ReachStream Download the tracker Claim 100 free export credits when you sign up
Questions

SDR weekly pipeline tracker FAQs

Who is the SDR weekly pipeline tracker for?

Sales development managers, SDRs, founders running their own outbound and revenue operations teams. Any team that wants a simple view of activity, replies and meetings booked without extra software is a good fit.

What should I track in a weekly SDR report?

Start with activity (calls, emails and LinkedIn touches), replies, positive replies and meetings booked. Then add reply rate, activities per meeting and goal attainment, which show effort, response and results in one view.

Can I use it in Google Sheets?

Yes. Upload the file to Google Drive and open it with Google Sheets. The formulas, drop-downs and color-coded status are built from standard functions, so they carry over.

Can I customize the tracker for my team?

Yes. It is a standard Excel file, so you can rename columns, add fields such as demos held or sequence name, and change the weekly meeting goal for each rep.

How often should I update it?

Reps should log activity daily. Managers should copy the week totals into the main tracker once a week, ideally on Friday, so the Monday review starts with fresh numbers.

What pricing plans does ReachStream offer for scaling?

ReachStream starts with the Free plan, ideal for testing the platform. As your outreach grows, you can upgrade to Glacier, Ice Floe, or Polar Peak for expanded access and features. It is a great way to keep your pipeline full and your team focused on closing.

Get the free SDR Weekly Pipeline Tracker

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