Wiza can be a powerful LinkedIn prospecting tool, but its real cost goes beyond the advertised monthly price. Non-rolling credits, separate charges for phone numbers, export caps on annual plans, and the separate LinkedIn Sales Navigator subscription all affect your total spend. Choosing the right plan means realistically estimating your monthly volume and deciding whether email-only or multi-channel outreach fits your strategy. Test with a monthly plan first, track your actual credit usage, and compare alternatives to ensure you’re getting the best value for your prospecting budget.
Wiza Pricing 2026: Plans from $0 to $199/mo + Hidden Costs
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Wiza charges between $0 and $399+ per month depending on plan, with credits that don’t roll over and a LinkedIn Sales Navigator subscription that works best alongside it, billed separately. That pricing structure catches many buyers off guard when they realize the true cost of prospecting through the platform. Looking for a general overview of the tool instead? Our Wiza review covers features, accuracy and who it suits.
This guide breaks down each Wiza plan, explains how email and phone credits actually work, and covers the usage limits and hidden costs that affect your total spend.
Wiza pricing verdict
| Price from | $0 (Free), then $49 per month for the first paid plan |
| Best for | Individuals and small teams that already work inside LinkedIn Sales Navigator |
| Not for | Teams that want a standalone contact database or credits that roll over |
| Free plan | 20 emails and 5 phone numbers per month |
| Biggest watch-out | Credits expire each billing period, and Sales Navigator is an extra cost |
Wiza Pricing at a Glance
Wiza offers tiered, per-user LinkedIn prospecting pricing that starts with a free plan at $0 for 20 emails and 5 phone numbers monthly. From there, the Starter plan runs $49/month for 100 credits, the Email plan costs $99/month for 500+ emails, and the Email+Phone plan sits at $199/month for 500 of each. Team plans begin around $399/month for organizations that want unlimited access across multiple users. The table below puts every plan side by side so you can compare them in one place.
| Plan | Price per month | Email credits | Phone credits | Best for |
|---|---|---|---|---|
| Free | $0 | 20 | 5 | Testing the tool |
| Starter | $49 | 100 | 100 | Solo users and light volume |
| $99 | 500+ | $0.35 each extra | Email-only campaigns | |
| Email+Phone | $199 | 500 | 500 | Multi-channel outreach |
| Team | From $399 | Unlimited, terms apply | Unlimited, terms apply | Multiple seats |
The platform works as a LinkedIn-focused email finder and lead generation tool. Its main job is pulling verified contact data, meaning email addresses and phone numbers, directly from LinkedIn and LinkedIn Sales Navigator searches.
One thing worth knowing upfront: Wiza’s full functionality works best with an active LinkedIn Sales Navigator subscription. That’s a separate cost not included in any Wiza plan, and it often surprises new users when they realize they’re paying for two tools instead of one.
How to Choose a Wiza Plan in 5 Steps
- Estimate how many contacts you need to export each month.
- Decide whether you need emails or phone numbers too.
- Add the cost of a Sales Navigator subscription to the plan price.
- Compare monthly and annual billing against how steady your volume is.
- Start on a monthly plan and track your real credit use before committing.
Wiza pricing plans overview
Wiza structures its pricing across five tiers, each built for different prospecting volumes and team sizes. The credit mechanics change depending on whether you choose monthly or annual billing, so understanding the differences matters before you commit.
Free plan
The Free tier gives you 20 email credits and 5 phone credits each month. That’s enough to test whether Wiza’s LinkedIn extraction approach fits your workflow, but not nearly enough for consistent prospecting. Think of it as a sandbox rather than a working solution.
Starter plan
Best for: Solo users, freelancers, or small business owners with light prospecting volumes.
At $49/month, you get 100 emails and 100 phone credits. This tier opens up features beyond the free plan while keeping costs manageable for individuals running smaller lead generation campaigns.
Email plan
The $99/month Email plan focuses entirely on email address extraction with 500 monthly credits. Phone numbers cost an extra $0.35 each, which makes this tier a poor fit for multi-channel outreach strategies that rely on direct dials.
Email and phone plan
Best for: Sales teams running multi-channel outreach via both email and phone.
At $199/month, you receive 500 email credits plus 500 phone credits. The phone number access is the key difference from the Email plan, though both credit types get consumed separately.
Team plan
Starting at $399/month, the Team plan offers multi-seat access with unlimited email and phone usage. However, “unlimited” typically requires annual billing commitments and may still include total export caps. Clarify the exact terms before signing anything.
How Wiza credits work
Credits function as Wiza’s core currency, and they limit your prospecting output based on your plan tier. Getting the mechanics right helps you avoid unexpected costs and manage campaign volume more effectively.
Email credits
One email credit equals one contact export with a verified email address. Wiza generally deducts credits only for valid, verified emails, which helps prevent waste on bounced or inaccurate data. That said, the timing of verification can still result in occasional invalid exports.
Phone credits
Phone credits operate as a separate currency from email credits and only appear on the Email+Phone and Team plans. Each phone number extraction consumes one phone credit, regardless of whether you also export the contact’s email.
Export credits on annual plans
Annual billing introduces a different metric altogether: export credits. Instead of separate email and phone allowances, annual plans often feature “unlimited” emails and phones capped by total exports.
Here’s how it works: one export credit covers each contact you extract, whether you get an email, phone, or both. So while the emails and phones themselves are unlimited, the number of contacts you can pull is not.
Credit expiration and rollover policy
Wiza credits do not roll over month-to-month. Any unused credits expire at the end of each billing cycle.
This “use it or lose it” policy creates a real cost consideration. You cannot bank credits during slow months for high-activity periods, which can lead to wasted budget if your prospecting volume fluctuates throughout the year.
Wiza usage limits by plan
Beyond credit allowances, each plan includes hard caps on monthly activity that determine your maximum prospecting volume.
- Email limits: Maximum verified emails you can find per month
- Phone limits: Maximum phone numbers you can find per month
- Export limits: Total contacts you can export (primary cap on annual plans)
Monthly plan limits
Monthly billing cycles come with specific, strict caps that reset at each billing period. The allowances tend to be more restrictive than annual plan equivalents, though they offer greater flexibility for teams with unpredictable prospecting needs.
Annual plan limits
Annual plans advertise “unlimited” email and phone finding, but a total annual export limit governs actual usage. In practice, “unlimited” means you can find as many emails or phones as you want for contacts you choose to export, but you’re still capped by total export volume over the year.
What happens when you exceed your limit
Hitting your plan’s limits typically freezes your ability to export new contacts until the next billing cycle. Some plans offer overage credits at higher per-credit costs, which can lead to unexpected expenses during large campaigns if you miscalculate your needs.
Monthly vs annual billing differences
The choice between billing structures involves trade-offs between flexibility and cost savings.
Monthly billing works well for teams with fluctuating needs or those wanting to test the platform without long-term commitment. Annual billing makes more sense for established teams with predictable, high-volume prospecting who can benefit from lower per-month costs and larger export allowances.
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Features included in each Wiza plan
Beyond credits, Wiza plans include functionality that directly affects your prospecting workflow.
Data fields and contact information
Wiza provides several key contact data points:
- Verified email addresses
- Phone numbers (higher-tier plans only)
- Job titles, company information, and location
- LinkedIn profile URLs
Chrome extension capabilities
Wiza’s browser extension serves as the primary interface for extracting contacts from LinkedIn. It supports both single-profile exports for targeted prospecting and bulk-export functionality from Sales Navigator search results, which lets you build larger lists more quickly.
CRM and integration options
Native integrations with Salesforce, HubSpot, and Outreach are available, though lower-tier plans may limit these connections or require additional fees. Higher-tier plans typically include full integration capabilities.
LinkedIn Sales Navigator requirements
Here’s a critical cost consideration: unlocking Wiza’s full functionality, particularly bulk exports, works best with a separate LinkedIn Sales Navigator subscription. That adds $79-$139/month or more to your total cost, and it’s not included in any Wiza plan.
Hidden costs and overages to watch for
Several expenses beyond the advertised plan price can impact your total cost of using Wiza:
- LinkedIn Sales Navigator: A separate subscription that adds significant monthly expense
- Overage fees: Higher per-credit charges when exceeding limits
- Integration add-ons: Some CRM connections may cost extra on lower tiers
- Wasted credits: Invalid exports may still consume credits depending on verification timing
How Wiza pricing compares to alternatives
When evaluating Wiza competitors, the key factors are true cost per contact, credit policy flexibility, and data accuracy guarantees. The table below compares the main options for starting price, free plan, and data source.
| Tool | Starting price | Credits | Free plan |
|---|---|---|---|
| Wiza | $49 per month (paid) | 2,500 exports | Yes, 20 emails and 5 phones per month |
| Apollo | $49 per month (paid) | 30,000 export credits | Yes, 900 credits per month |
| Lusha | $37.45 per month (paid) | 4,800 export credits | Yes, 40 credits per month |
| ReachStream Prospect | $29 per month billed yearly, or $39 monthly | 60,000 export credits per year | Yes, 100 export credits per month |
Wiza vs Apollo
Apollo offers a more generous free tier and broader feature set, but its credit mechanics differ. Wiza’s credits tie directly to contact exports, which makes cost-per-lead calculations more straightforward. Check Apollo’s current plan page for how its credits are counted before you compare.
Wiza vs Lusha
Both tools excel at providing direct dials, though their pricing tiers and credit values differ significantly. Comparing data verification accuracy and reliability for your target industry helps determine which delivers better value for your specific use case.
Wiza vs ReachStream
Wiza’s LinkedIn-dependent model contrasts with ReachStream’s standalone B2B database approach, creating several practical differences:
- No LinkedIn dependency: Search a database of 500M+ contacts and 50M+ companies without a Sales Navigator subscription
- Credit efficiency: Credits are used when you export contacts, and a built-in email verifier is included
- Free searching: Search and filter before you spend export credits
- Security and compliance: ISO 27001:2022 and SOC 2 Type II, with GDPR, CCPA, PIPEDA and DPDPA coverage.
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How to choose the right Wiza plan
Use this guidance to match your use case with the appropriate tier:
- Choose Free if: You’re testing the tool with minimal volume
- Choose Starter if: You’re a solo user needing basic email extraction for a small number of leads monthly
- Choose Email if: You run consistent email-only campaigns requiring reliable monthly email addresses
- Choose Email+Phone if: Multi-channel outreach is essential and you want both emails and direct dials
- Choose Team if: You have multiple sales team members or require high-volume prospecting capabilities
Test your options with a monthly plan before committing to annual billing. This approach lets you verify that credit limits and features align with your actual workflow before locking into a longer contract.
Final Thoughts
FAQs
Is there a free trial for Wiza?
Wiza offers a free plan with limited credits rather than a time-bound trial. You can test basic functionality indefinitely, though the 20 email and 5 phone credit monthly limits restrict serious prospecting.
Can you switch between Wiza plans mid-billing cycle?
Upgrades typically take effect immediately, but downgrades and refunds for unused credits usually apply only at the next billing renewal. Check current terms before assuming mid-cycle flexibility.
Does Wiza offer refunds for unused credits?
Wiza does not refund unused credits, and credits do not roll over. Any unused allocation expires at the end of your billing period, making accurate volume forecasting important for budget management.
How does Wiza data accuracy compare to other prospecting tools?
Wiza claims high email verification rates, though accuracy ultimately depends on the quality of underlying LinkedIn data and how recently a user updated their profile information.
What CRM integrations does Wiza include at no extra cost?
Basic integrations with Salesforce and HubSpot are included on paid plans. Advanced workflow integrations may require higher tiers or add-on fees depending on your specific needs.
Is Wiza compliant with GDPR and CCPA?
Wiza states compliance with major data privacy regulations, though users remain responsible for ensuring their use of exported contact data aligns with applicable laws in their specific context.
Can you use Wiza without LinkedIn Sales Navigator?
Wiza’s core functionality requires LinkedIn access, and full bulk export features work best with an active Sales Navigator subscription. That’s a separate cost that significantly impacts total prospecting budget.
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